SHAPE

SHAPE provides strategic solutions for high-performance teams and organisations.

Challenge

SHAPE needed a modern, professional landing page that clearly communicated their expertise and services while still feeling approachable. The key challenge was balancing credibility and performance with a clean, engaging aesthetic that reflected their industry-leading reputation and helped attract new clients.

Website: https://shapeconsulting.nz

Solution

I designed and developed a sleek, high-impact website that aligned with SHAPE Consulting’s brand and vision. The landing page was intentionally clear, concise, and visually compelling, allowing visitors to quickly understand SHAPE’s offerings and value proposition while reinforcing trust and professionalism.

Key Features & Design Decisions

  • Clean, Professional Aesthetic – Inspired by high-performance sports branding, we used bold typography, strategic whitespace, and dynamic visuals to create a polished yet approachable feel.

  • User-Centric Navigation – The site was structured for quick access to key information, ensuring potential clients could easily understand SHAPE’s services and get in touch.

  • Mobile-Optimised Design – With a responsive layout, the site delivers a seamless experience across all devices.

  • Compelling Copy & Messaging – We crafted sharp, to-the-point copy that highlights SHAPE’s expertise and the impact of their bespoke sports consulting services.

  • Call-to-Action (CTA) Optimisation – The site strategically places CTAs to encourage client enquiries and engagement.

Project Scope

The scope of this project went beyond visual polish. It involved reshaping how SHAPE’s mission and services are communicated online so the brand felt as strategic, purposeful, and performance-oriented as the clients they serve. This included refining messaging, visual hierarchy, layout clarity, and positioning key service offerings in a way that resonates with both high-level decision-makers and first-time visitors.

Client Experience & Insight

Throughout the project, I worked closely with SHAPE’s leadership to ensure that the digital experience reflected not only what they do but who they are. Curiosity, connection, discipline, and one-team mentality, core values for SHAPE, were woven into design decisions so the digital presence reinforced real organisational strengths.

Outcome

Following the website launch for SHAPE:

  • Enhanced Digital Presence – A modern, professional website that reflects their experience and strategy expertise.

  • Stronger Brand Positioning – The website established credibility within the sports consulting industry.

Conclusion

The final website delivers a clear, confident digital presence that reflects SHAPE Consulting’s expertise and leadership. Beyond aesthetics, the site functions as a strategic tool that builds trust, communicates value, and supports consistent client acquisition.

In addition to strengthening SHAPE’s digital presence and brand positioning:

  • The structured, narrative flow of the site improved clarity around SHAPE’s value and service logic.

  • Refining messaging reduced visitor uncertainty about what SHAPE does and who they do it for.

  • A leaner UX helped guide users from discovery to contact with fewer distractions.

This means the website now works harder as a strategic asset in lead generation and thought leadership.