ACT
ACT New Zealand is a classical liberal political party in New Zealand that champions individual freedom, personal responsibility, free-market principles, and equal treatment under the law. ACT stands for every New Zealander having the freedom to succeed on their own terms and equal rights before the law.
ACT needed a refreshed digital presence that reflected its core political values and communicated them clearly to a diverse audience of voters, supporters, and stakeholders. The existing site lacked a cohesive visual hierarchy and intuitive information flow, making it difficult for visitors to understand ACT’s principles, policies, and people quickly. The challenge was to balance political messaging with usability, ensuring the site both informed and engaged users across the electoral spectrum.
Website: https://www.act.org.nz/
I led the redesign of the ACT New Zealand website to deliver a modern, accessible, and user-centred digital experience that better represented the party’s identity and purpose. This involved reorganising content to prioritise key policy areas, strengthening visual communication, and designing intuitive navigation that made core information easy to find for both new and returning visitors. The updated design supports clarity of message while reinforcing ACT’s commitment to transparency and engagement.
Challenge
Narrative Flow
The redesigned site follows a logical narrative progression that helps build trust and clarity:
Introduction to ACT’s core values and mission
Overview of key policy areas and solutions
Profiles of party leaders and representatives
Clear actions for engagement and support
This structure guides users step by step, making it easier to understand who ACT is, what it stands for, and how people can engage with the party.
Key Features and Design Decisions
Policy clarity: Policies are reorganised into clear, digestible sections to help users find relevant information quickly. act.org.nz
Visual hierarchy: Typographic and layout choices that prioritise readability and highlight key messages.
Responsive design: Ensuring a consistent experience across devices for all users.
Engagement pathways: Strategically placed calls-to-action for newsletter sign-ups, volunteering, donations, and participation.
Outcome
The redesigned website provides ACT New Zealand with a strong digital foundation that clearly communicates its values, priorities, and people. The new design supports improved user engagement by making key information easy to find and understand, and it strengthens ACT’s ability to connect with supporters, inform voters, and encourage participation.
Reflection
This project focused on translating political values and policy into a clear, accessible digital experience. By aligning strategy, content, and design, the website now supports ACT New Zealand’s ability to inform voters, engage supporters, and drive meaningful participation at scale.
